You may choose to provide information directly to us when you:

• Fill out contact, demo, or inquiry forms;
• Subscribe to updates, newsletters, or communications;
• Participate in events, webinars, or research initiatives;
• Create accounts or access our enterprise or developer platforms;
• Communicate with our team or submit feedback, data, or configurations.This information may include your name, work email address, company name, role or designation, account credentials, and any other details you voluntarily provide. Payments, where applicable, are processed securely by third-party providers, and Aura ML does not store full payment details.

When you use our Services, certain information is collected automatically to ensure functionality, security, and performance.

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Technical and Usage Data


This may include IP address, browser type, device information, operating system, access timestamps, referring pages, and interactions with our websites or platforms. For enterprise products, this can also include system activity, feature usage, deployment events, and performance logs.

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Cookies and Similar Technologies


We use cookies and comparable technologies to remember preferences, understand how our Services are used, and improve user experience. You can control cookie usage through browser settings or our cookie preferences tool. Additional details are provided in our Cookie Policy.

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General Location Information


We may determine an approximate geographic location based on IP address to support analytics, security, and regional compliance.

In limited cases, we may receive information from third-party sources, such as:

• Event or conference partners;
• Business partners or resellers;
• Other authorized users within your organization;
• Public or professional sources.

This information is used in accordance with this Privacy Policy.

We use collected information to:

• Deliver, operate, and maintain our Services;
• Improve product performance, reliability, and security;
• Personalize and enhance user experience;
• Respond to requests, inquiries, and support needs;
• Share relevant updates, insights, and product communications;
• Conduct analytics and research to develop new features;
• Prevent fraud, misuse, and security incidents;
• Meet legal, regulatory, and contractual requirements

We may share information in the following circumstances:

• Service Providers: With trusted vendors who support our operations, such as hosting, analytics, customer support, security, and communications. These parties are permitted to use information only to perform services for Aura ML.
• Legal Obligations: When disclosure is required to comply with applicable laws, regulations, or lawful requests, or to protect the rights and safety of Aura ML or others.
• Business Transactions: In connection with a merger, acquisition, restructuring, or sale of assets.
• With Permission: When you request or consent to sharing.

We may also use or share anonymized or aggregated data that does not identify individuals.

Aura ML operates globally, and your information may be processed in jurisdictions outside your place of residence. Where required, we implement appropriate safeguards to protect personal data during cross-border transfers.

Where applicable under data protection laws, we process personal data based on:

• Contractual necessity;
• Legitimate business interests, such as service improvement and security;
• Legal compliance; and
• Consent, where required.

Aura ML acts as the data controller for personal data processed under this Privacy Policy.

We retain information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law or justified by legitimate business needs.

Depending on your jurisdiction, you may have rights to:

• Access and review personal data;
• Request correction or deletion;
• Object to or limit certain processing;
• Request data portability;
• Withdraw consent where applicable.

Requests can be made by contacting us using the details below. Identity verification may be required.

We apply reasonable technical and organizational safeguards designed to protect information against unauthorized access, loss, or misuse. While we strive to protect your data, no system can be guaranteed to be completely secure.

We apply reasonable technical and organizational safeguards designed to protect information against unauthorized access, loss, or misuse. While we strive to protect your data, no system can be guaranteed to be completely secure.